<p style="line-height:33pt;text-indent:32.15pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">一、公司成立和品牌创立</span></p><p style="line-height:18.75pt;text-indent:32pt;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">为了“弘扬</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">沂蒙</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">红嫂精神，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">全心全意服务人民</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">”，200</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">8</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">年，临沂沂蒙红嫂食品有限公司在沂蒙大地应运而生，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">“沂蒙红嫂”品牌相应创立</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">。</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">201</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">4</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">年</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">9</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">月，经权威部门评估，“沂蒙红嫂”商标，品牌价值</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">4.3</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">亿元</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">（据评估专家说单从红色政治价值上评估“沂蒙红嫂”，其品牌价值可突破百亿）</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">。</span></p><p style="line-height:33pt;text-indent:32.15pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">二、公司发展现状和主打产品</span></p><p style="line-height:33pt;text-indent:32pt;background-size:initial;background-origin:initial;background-clip:initial;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">公司是以研发、生产、销售</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">辣酱</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">系列、农产品特产系列为主的实体公司。依托“沂蒙红嫂”品牌优势，与老区红色文化和生态绿色沂蒙对接，瞄准“山好水好生态好、人好景好产品好”优势，积极实施品牌战略，参与市场竞争，极大地提升了产品的知名度和影响力。</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">经过</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">几</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">年来的生产经营和发展，公司产品已形成</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">辣酱</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">系列5个品种、3种规格、15个单品，农产品特产系列</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">60</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">多个品种。原材料全部来自于沂蒙山区绿色生态农业基地，产品有：干煸辣肉丝、干煸牛肉丝、干煸鸡肉丝、香辣椒、香辣豆鼓，采用沂蒙山区煸炒传统工艺，以香辣口味为特点。“干煸辣肉丝”是公司的主打产品。产品以品牌优势，打造市场高端，大大提升了产品在市场中的竞争力。干煸辣肉丝系列以商超、流通、网售、特通渠道销售为主，产品畅销省内外市场。公司全力培育和壮大“干煸辣肉丝”这一系列产品。力争让沂蒙红嫂牌的“干煸辣肉丝”成为江北辣酱制品的领头羊，走出山东销遍全国</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">。</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">公司现已和山东高速公路服务公司合作配送全省高速服务区商店，与中石化、中石油加油站便利店销售合作，与烟草公司合作配送烟草终端店，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">与邮政快递合作配送业务，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">目前在临沂市区各大礼品店、特产店、酒水店、超市</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">、酒店</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">都设有专柜，并向</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">省外</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">发展，市场前景十分广阔。</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">公司于201</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">2</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">年3月在临沂市河东区工业园建成占地</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">3</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">0亩的生产厂区，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">建成厂房</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">10800</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">平方米，办公区和生活区</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">4160</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">平方米。</span></p><p style="line-height:33pt;text-indent:32.15pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">三</span><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">、公司荣誉和回报社会</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">2006年，公司被山东省消费者协会、山东省旅游协会评为“山东省旅游商品十佳品牌”；被临沂市人民政府授予“农业产业化市重点龙头企业”；被山东省食文化研究会评定为“山东名吃”；2007年11月，被临沂市农业局认定为“临沂市名优农产品”；取得了全国工业生产许可证，并通过ISO9001:2000质量体系认证和HACCP食品卫生安全管理认证等。2008年、2009年、2010年连续三年被兰山区人民政府授予先进农业产业化龙头企业。2011年，“沂蒙红嫂”品牌被中国食品质量协会评为“中国地域特产标志品牌”。山东省旅游局批准公司为</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">“</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">山东省旅游商品研发基地</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">”</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">，是临沂大学</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">“</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">教学实践基地</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">”</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">，是山东商业技术学院的</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">“</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">创业实践基地</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">”</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">。</span></p><p style="line-height:33pt;text-indent:32.15pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">四</span><span style="font-family:仿宋;font-size:16pt;font-weight:bold;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">、近期规划和战略目标</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">依托红色品牌，打造绿色产业，提升产品价值。</span></p><p style="line-height:33pt;text-indent:32pt;mso-char-indent-count:2.0000;mso-line-height-rule:exactly;" class="MsoNormal"><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">具体是：重点在辣酱项目上，着力做好产量提高、质量提升和市场扩张，通过深入研究产品的卖点、加大招商建网力度、做好产品的整合提升、壮大销售团队等措施，力争三年之内，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">辣酱</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">系列产品销售网络覆盖全国。农产品</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:1.0000pt;">特产向高端发展，继续</span><span style="font-family:仿宋;font-size:16pt;">加大基地建设的力度，不断增强龙头企业带动能力。</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">积极拓展网上商城营销业务，将具有沂蒙特色的</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">60</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">多个品种的农产品特产系列进行网上销售，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">前期</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">充分利用淘宝、天猫等知名网售平台，</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">后期公司自己</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">打造规模大、知名度高的“沂蒙红嫂”</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">网络平台</span><span style="font-family:仿宋;font-size:16pt;mso-spacerun:'yes';mso-font-kerning:0.0000pt;">。</span></p><p style="line-height:17.25pt;text-indent:28pt;margin:0pt;" class="MsoNormal"><span style="font-family:仿宋;letter-spacing:0pt;font-size:16pt;">一个品牌*终要想赢得市场，*终赢得消费者的认可，保持创新的动力和**很重要。在品牌战略成功的**步之后，公司更看重“沂蒙红嫂”品牌集聚的深厚文化力量。</span></p><p class="MsoNormal"><span style="font-family:仿宋;letter-spacing:0pt;font-size:16pt;">&nbsp;&nbsp;&nbsp;&nbsp;“企业产业化、产业市场化、市场还得靠文化”。公司在发展企业特色农业产品的同时，明确提出实施“重点项目带动沂蒙红嫂文化产业发展”新战略，决心借助一大批沂蒙新老红嫂的优秀事迹和典型建成沂蒙红嫂文化产业区，把文化影视产业培育成企业经济发展的新支柱。</span></p>